In 1990, trade promotions accounted for 35 percent of the marketing mix, today they account for _____ percent.
A) 13
B) 28
C) 54
D) 73
Correct Answer:
Verified
Q166: Point-of-purchase displays generate anywhere from 2 to
Q167: The most effective point-of-purchase displays are those
Q168: Within the retail environment, the first task
Q169: Expenditures used by manufacturers and other members
Q170: Trade promotions have grown from $8 billion
Q172: For manufacturers, the overarching goal of trade
Q173: From a manufacturer's perspective, trade promotions goals
Q174: All of the following are examples of
Q175: A trade allowance that offers a financial
Q176: A manufacturer that offers a 15% discount
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