_____ consist(s) of intermediaries at the same level in the channel pooling resources to achieve economies-of-scale.
A) Vertical marketing systems
B) Vertical integration
C) Horizontal marketing systems
D) Horizontal integration

Question

Quizplus · Accepted Answer

Horizontal marketing systems involve intermediaries at the same level in the channel working together to pool resources and achieve economies-of-scale.

_____ Consist(s) of Intermediaries at the Same Level in the Channel