Channels of distribution adopting a(n) _____ spell out in a contract all of the tasks that must be performed by each channel member with regard to production, delivery strategy and terms of sale, territorial rights, promotional support, the price policies of each channel member, and the contract length.
A) dual channel of distribution
B) vertical integration
C) contractual channel arrangement
D) administered channel arrangement

Question

Quizplus · Accepted Answer

A contractual channel arrangement involves a formal agreement between channel members, detailing responsibilities and terms related to production, delivery, sales, and other aspects of the distribution process.

Channels of Distribution Adopting A(n) _____ Spell Out in a Contract