A(n) _____ distribution has some control over the marketing strategy by limiting distribution to a select group or type of retailer or wholesaler in each geographic area.
A) intensive
B) selective
C) exclusive
D) specialty

Question

Quizplus · Accepted Answer

Selective distribution involves choosing a limited number of retailers or wholesalers in a geographic area to carry a product, allowing the company to maintain more control over the marketing strategy.

A(n) _____ Distribution Has Some Control Over the Marketing Strategy