A(n) _____ distribution strategy has as its purpose a full market coverage using all feasible channels to make the product available to consumers whenever and wherever they desire.
A) intensive
B) selective
C) exclusive
D) specialty

Question

Quizplus · Accepted Answer

An intensive distribution strategy aims to provide full market coverage by using all available channels to ensure the product is accessible to consumers at any time and place they desire.

A(n) _____ Distribution Strategy Has as Its Purpose a Full