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Essentials of Marketing
Quiz 4: Consumer Behavior
Path 4
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Question 181
Short Answer
Important elements of culture defined as enduring beliefs about a specific mode of conduct or desirable end-state are ____________________.
Question 182
Short Answer
A comfortable life, an exciting life, a world of peace, and inner harmony are examples of _________________________.
Question 183
Short Answer
Ambitious, capable, cheerful, courageous, logical, and loving are examples of _________________________.
Question 184
Short Answer
Relatively permanent divisions within society that exist in a status hierarchy, with the members of each division sharing similar values, attitudes, interests, and opinions is the definition for ____________________.
Question 185
Short Answer
Most people in the ____________________ social class inherited their money and spend it without display.
Question 186
Short Answer
Members of the ____________________ social class have college degrees, although not necessarily from the best colleges, and earned their money primarily through businesses.
Question 187
Short Answer
The ____________________ social class comprises 12 percent of the U.S. population and earn their money through successful careers founded on professional and graduate degrees.
Question 188
Short Answer
The ____________________ social class comprises 30 percent of the U.S. population. They earned their money through skilled and creative jobs founded on technical training and sometimes on a college degree.
Question 189
Short Answer
The ____________________ social class comprises 35 percent of the U.S. population and work at manual jobs that can be acquired with moderate skills and education.
Question 190
Short Answer
The ____________________ social class comprise 20 percent of the U.S. population and make their money through unskilled work, underground jobs, or illegal activities.
Question 191
Short Answer
____________________ is the esteem that society bestows upon a particular role.
Question 192
Short Answer
The manner in which we collect, organize, and interpret information from the world around us to create a meaningful image of reality is called ____________________.
Question 193
Short Answer
Change in individual thought processes or behavior attributed to experience is the definition of ____________________.
Question 194
Short Answer
____________________ are stimuli in the environment, such as products or advertisements, that create individual responses.
Question 195
Short Answer
____________________ are associations between a good or service and attributes of that good or service.
Question 196
Short Answer
Psychographics categorizes consumers according to ___________________________________.
Question 197
Short Answer
The VALS 2 psychographics group that is successful, sophisticated, and receptive to new technologies and their purchases reflect cultivated tastes for upscale products is known as ____________________.
Question 198
Short Answer
The VALS 2 psychographics group that is educated, conservative, practical and who value knowledge and responsibility as they look for products that are durable, functional, and a good value is called the ____________________.