The level of satisfaction is a function of the quality and perceived value of a product, and whether it adequately meets the need or want for which it was purchased.
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Q5: Needs are defined as basic human requirements
Q6: Wants are shaped by a person's culture.
Q7: Value, defined as the overall quality of
Q8: Consumers may define value of particular brand
Q9: Satisfaction is the key to whether consumers
Q11: Goods generally refer to tangible products, such
Q12: Services refer to intangible activities or benefits
Q13: Taking a taxi from the airport to
Q14: A dry cleaner would be an example
Q15: The first level of exchange takes place
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