The first level of exchange takes place between the manufacturer and a wholesaler.
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Q10: The level of satisfaction is a function
Q11: Goods generally refer to tangible products, such
Q12: Services refer to intangible activities or benefits
Q13: Taking a taxi from the airport to
Q14: A dry cleaner would be an example
Q16: Customer satisfaction is central to marketing.
Q17: Relationship marketing is the process of developing
Q18: Marketing has evolved over time and, as
Q19: The production concept assumes that consumers prefer
Q20: The product orientation works well for mass-market
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