The production concept assumes that consumers prefer products that are easily accessible and inexpensive.
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Q14: A dry cleaner would be an example
Q15: The first level of exchange takes place
Q16: Customer satisfaction is central to marketing.
Q17: Relationship marketing is the process of developing
Q18: Marketing has evolved over time and, as
Q20: The product orientation works well for mass-market
Q21: Medical and dental services are guided primarily
Q22: The main disadvantages of the product and
Q23: Research and product development would be a
Q24: According to the selling concept, consumers need
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