The selling concept has as its primary goal increasing sales volume, whereas the marketing concept has as its primary goal addressing customer needs and wants.

Name: The selling concept has as its primary goal increasing sales volume, whereas the marketing concept has as its primary goal addressing customer needs and wants.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The selling concept focuses on aggressive sales techniques to increase sales volume, while the marketing concept prioritizes understanding and satisfying customer needs and wants.

The Selling Concept Has as Its Primary Goal Increasing Sales