Many companies, in the process of adopting the marketing concept, partner with a nonprofit organization to engage in cause-related marketing.

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Many companies, in the process of adopting the societal marketing concept, partner with nonprofit firms to engage in cause-related marketing. Cause-related marketing refers to a long-term partnership between a nonprofit organization and a corporation that is integrated into the corporation's marketing plan.

Many Companies, in the Process of Adopting the Marketing Concept