Satisfaction is
A) a match between consumer expectations and good or service performance
B) an evaluation of service quality compared to price
C) a global measure of service quality performance
D) based on the level of service quality as compared to competitive offerings

Question

Quizplus · Accepted Answer

If a good or service performs better than expected, then consumers are likely to be satisfied with it. If satisfied, consumers are likely to purchase the good or service in the future. Therefore, satisfaction results from a match between consumer expectations and good or service performance.

Satisfaction Is