Intangible activities or benefits that individuals acquire, but that do not result in ownership are called
A) goods
B) ideas and experiences
C) services
D) products
Correct Answer:
Verified
Q151: The key to whether consumers or businesses
Q152: Satisfaction is
A) a match between consumer expectations
Q153: _ is defined as the overall good
Q154: Goods refer to
A) tangible products such as
Q155: All of the following are examples of
Q157: Going on a safari in Kenya or
Q158: The central concept behind marketing is
A) meeting
Q159: The process of developing and nurturing relationships
Q160: The 4 P's of marketing are
A) price,
Q161: In the 4 P's of marketing, place
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