The central concept behind marketing is
A) meeting consumers' needs and wants
B) satisfying the demand of consumers
C) the exchange process
D) understanding consumers' needs, wants, and demands
Correct Answer:
Verified
Q153: _ is defined as the overall good
Q154: Goods refer to
A) tangible products such as
Q155: All of the following are examples of
Q156: Intangible activities or benefits that individuals acquire,
Q157: Going on a safari in Kenya or
Q159: The process of developing and nurturing relationships
Q160: The 4 P's of marketing are
A) price,
Q161: In the 4 P's of marketing, place
Q162: Marketing has evolved over time and therefore,
Q163: When a pharmaceutical company such as Pfizer
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