Marketing has evolved over time and therefore, a firm can take different approaches to marketing. All of the following are possible approaches except
A) placing a heavy emphasis on producing the best product it can, hoping someone will buy it
B) reducing costs through improved manufacturing processes and technological development, thus selling its products at a lower price
C) placing a heavy emphasis on the distribution channel, offering customers optimal access to the product
D) placing a heavy emphasis on selling its products to consumers and businesses, striving to convince customers of the superiority of its products

Question

Quizplus · Accepted Answer

A firm can take five different approaches to marketing by adopting the product concept, the production concept, the selling concept, the marketing concept, and the societal marketing concept.

Marketing Has Evolved Over Time and Therefore, a Firm Can