The _____ concept assumes that consumers left alone will normally not purchase the products the firm is selling, or not purchase enough products.
A) production
B) product
C) selling
D) marketing

Question

Quizplus · Accepted Answer

The selling concept assumes that consumers will not buy enough of the firm's products unless it undertakes a large-scale selling and promotion effort.

The _____ Concept Assumes That Consumers Left Alone Will Normally