The selling concept has as its primary goal increasing sales volume, whereas the _____ philosophy has as its primary goal addressing customer needs and wants.
A) production
B) product
C) marketing
D) societal marketing

Question

Quizplus · Accepted Answer

The marketing philosophy focuses on identifying and meeting the needs and wants of customers, unlike the selling concept which primarily aims to increase sales volume.

The Selling Concept Has as Its Primary Goal Increasing Sales