The marketing philosophy(ies) that were predominant in the United States between 1870 and 1930 was/were the
A) product/production concepts
B) selling concept
C) marketing concept
D) societal marketing concept

Question

Quizplus · Accepted Answer

The product/production era, between 1870 and 1930, was characterized by firms focusing their attention on physical production and the production process. Firms attempted to fit products within their production capabilities, rather than on customer needs. Output consisted of limited product lines and, because demand exceeded supply, competition was minimal. Retailers and wholesalers were only of peripheral concern because the products practically sold themselves.

The Marketing Philosophy(ies) That Were Predominant in the United States