The _____ concept assumes that the company will have an advantage over competitors if it applies the marketing concept in a manner that maximizes society's well being.
A) production
B) selling
C) marketing
D) societal marketing

Question

Quizplus · Accepted Answer

The societal marketing concept focuses on delivering value to customers in a way that maintains or improves both the consumer's and society's well-being, thus giving the company an advantage over competitors.

The _____ Concept Assumes That the Company Will Have an Advantage