The _____ concept assumes that a company can compete more effectively if it first researches consumers' generic needs, wants, preferences, as well as product or service-related attitudes, and personal interests.
A) production
B) product
C) selling
D) marketing

Question

Quizplus · Accepted Answer

The marketing concept focuses on understanding and meeting the needs and wants of consumers through research, which allows a company to compete more effectively.

The _____ Concept Assumes That a Company Can Compete More