Along which parameter are media classified based on their capacity to facilitate shared meaning?
A) communication technology
B) cost of communication
C) content of the communication
D) media richness

Question

Quizplus · Accepted Answer

Media richness refers to the capacity of a medium to convey multiple cues (such as tone of voice, body language, and context) and facilitate immediate feedback. This parameter is important in determining how well a medium can facilitate shared meaning, as communication is more effective when participants can pick up on these cues and give timely feedback. Therefore, media are classified based on their media richness.

Along Which Parameter Are Media Classified Based on Their Capacity