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GoPro Worked to Establish a Base Price for HERO4 Session

Question 16

Multiple Choice

GoPro worked to establish a base price for HERO4 Session but had to adjust the price downward to about half the initial price. When viewed from the customer perspective of cost, these adjustments demonstrated


A) GoPro had not done enough analysis to set the base price.
B) the greatest value of setting the base price as in encouraging discounts.
C) customers did not see enough value in the product at the base price.
D) customer prefer skimming instead of penetration.

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