The GoPro product was certainly technology driven, and to communicate effectively with the range of customers who would want to know about the product, it went beyond social media to traditional media which one might not associate with a high-tech product.

Question

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GoPro utilized a broad marketing strategy that included not only social media but also traditional media channels such as television commercials and print advertisements to reach a wider audience, including those who might not be heavily engaged in digital platforms. This approach helped them communicate the value and capabilities of their products to a diverse customer base.

The GoPro Product Was Certainly Technology Driven, and to Communicate