The chapter uses GoPro to demonstrate how a firm actually deals with the many aspects of customer needs, firm needs, creative realities, and the marketplace. As a "practice marketer" you have a chance to evaluate the firm's actions, but without access to marketing research and insights into the firm's management structures, it is not possible to come up with accurate assessments.

Question

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Without access to marketing research and insights into the firm's management structures, it is challenging to accurately evaluate a firm's actions regarding customer needs, firm needs, creative realities, and the marketplace.

The Chapter Uses GoPro to Demonstrate How a Firm Actually