Examples of customer-specific behaviors include all of the following except:
A) Fans of a product band together on social networking sites and provide service and recommendations to others.
B) A supervisor orders more computer components by going to a Web page that displays his firm's contract terms, his own spending to date, and his departmental authorizations.
C) A marketing copywriter develops a brochure aimed toward thirtysomething suburban mothers and mails it out to all who fit that specific profile.
D) A car-rental customer rents a car without having to complete another reservation profile.

Question

Quizplus · Accepted Answer

C is incorrect because it describes a targeted marketing activity rather than a customer-specific behavior. Customer-specific behaviors are actions taken by customers themselves, not marketing strategies directed at them.

Examples of Customer-Specific Behaviors Include All of the Following Except