Keeping long-term customers is more beneficial than continually acquiring new customers because:
A) Long-term customers tend to pay full price for a product rather than a discounted price.
B) Loyal customers tend to give more referrals.
C) Acquiring new customers costs more than keeping current ones.
D) All of the above

Question

Quizplus · Accepted Answer

All the statements are correct. Long-term customers are more likely to pay full price, provide referrals, and are cheaper to maintain than the cost of acquiring new customers.

Keeping Long-Term Customers Is More Beneficial Than Continually Acquiring New