Discuss the four levels of customization, according to Pine and Gilmore. Which types provide the most opportunity for customers to get exactly what they want-and why does this not provide a competitive advantage?
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Q7: The two kinds of customization that provide
Q8: Which of the following characterizes mass customization
Q9: The difference between what customers want and
Q10: What primarily drives the success of mass
Q11: Which of the following aspects would be
Q12: Which customization activities would most likely increase
Q13: Which of the following companies would benefit
Q15: How might a company that offers products
Q16: Name and fully describe the three levels
Q17: Explain how business rules can drive personalization.
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