Which of the following statements is true about using satisfaction as a proxy for measuring loyalty?
A) Loyal customers are likely to be satisfied, and satisfied customers are likely to be loyal.
B) Loyal customers are likely to be satisfied, but not all satisfied customers will be loyal.
C) Not all loyal customers are satisfied, but satisfied customers are likely to be loyal.
D) Not all loyal customers will be satisfied, and not all satisfied customers will be loyal.

Question

Quizplus · Accepted Answer

Loyal customers are generally satisfied because their continued patronage implies that their needs are being met. However, satisfaction does not necessarily equate to loyalty, as customers might be satisfied with a product or service but still choose to switch to alternatives for reasons like price, convenience, or curiosity.

Which of the Following Statements Is True About Using Satisfaction