Which philosophy of expansion is,as a rule,the best method for franchisors?
A)the shotgun approach
B)the rifle shot approach
C)seeding
D)whichever method the franchisor deems appropriate for a their particular business

Question

Quizplus · Accepted Answer

The shotgun approach involves developing as many franchised units within a state or trade area as quickly,practically,and profitably as possible.The rifle shot approach entails identifying and establishing a master franchisee within a fairly large territory or district and relying on that franchisee to do the further development within the specified territory.The concept of company store "seeding" begins with the establishment of a franchisor-owned (or company)store as the first in a trade area.No one approach is always the better one.

Which Philosophy of Expansion Is,as a Rule,the Best Method for Franchisors