One of the goals of variance analysis in the customer domain is to:
A) Identify ideal customers.
B) Disaggregate the company's overall profit variance by customer.
C) Improve customer retention.
D) Attract new customers of the right type.

Question

Quizplus · Accepted Answer

Variance analysis in the customer domain often aims to break down the company's overall profit variance by customer to understand which customers are contributing most to profitability and which are not. This helps in making informed decisions about customer management and strategy.

One of the Goals of Variance Analysis in the Customer