In its strategy map, Southwest Airlines lists the following items: "time on the ground," "on-time departures," and "information system availability." These three nonfinancial performance measures are:
A) Value propositions.
B) Differentiators.
C) Sources of leverage.
D) Business-value-added activities.

Question

Quizplus · Accepted Answer

These nonfinancial performance measures are differentiators because they represent unique aspects of Southwest Airlines' service that set it apart from competitors, focusing on efficiency, punctuality, and reliable information systems.

In Its Strategy Map, Southwest Airlines Lists the Following Items