The package used by Planters Fresh Roast peanuts looked so similar to the vacuum packaging used for coffee that many consumers mistakenly believed that it was coffee. This mistake illustrates the error consumers often make during:

Question

Quizplus · Accepted Answer

This mistake is an example of stimulus categorization, where consumers incorrectly categorized the peanut package as coffee due to its similar packaging, indicating an error in processing and identifying the type of product based on its appearance.

The Package Used by Planters Fresh Roast Peanuts Looked So