Standards and specifications used to compare different products and brands are called evaluative criteria.
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Q15: The Internet has become an important source
Q16: The first stage of information processing is
Q17: Comprehension is when new information is stored
Q18: The final stage of information processing is
Q19: Consumers always use pre-existing evaluations stored in
Q21: Salient attributes are more important to the
Q22: Determinant attributes are those that determine which
Q23: When retailers achieve equivalence on salient attributes
Q24: Sometimes, consumers buy products they didn't intend
Q25: Purchase and consumption always occur simultaneously.
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