Sometimes, consumers buy products they didn't intend to buy.
Correct Answer:
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Q19: Consumers always use pre-existing evaluations stored in
Q20: Standards and specifications used to compare different
Q21: Salient attributes are more important to the
Q22: Determinant attributes are those that determine which
Q23: When retailers achieve equivalence on salient attributes
Q25: Purchase and consumption always occur simultaneously.
Q26: Consumers may experience a sense of either
Q27: Satisfaction occurs when a consumer's experiences do
Q28: Emotions never play a role in consumers'
Q29: The final stage in the CDP model
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