Consumers often express satisfaction with their present brand but still engage in brand switching.
Correct Answer:
Verified
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Q40: Habitual behavior can be of two types:
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Q42: Impulse buying is a more complex form
Q43: Impulse buying is characterized by a high
Q45: Involvement is the level of perceived personal
Q46: A consumer that is involved during decision
Q47: New products should be based on what
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Q49: The consumer decision process has seven major
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