Involvement is the level of perceived personal importance and/or interest evoked by a stimulus within a specific situation.

Name: Involvement is the level of perceived personal importance and/or interest evoked by a stimulus within a specific situation.
Brand: Quizplus
Rating: 4.8 (37 reviews)

Question

Quizplus · Accepted Answer

Involvement refers to the degree of personal relevance or interest a consumer perceives in a product, service, or situation, affecting their attention and decision-making processes.

Involvement Is the Level of Perceived Personal Importance And/or Interest