Compensatory impulse buying occurs when the buyer feels down and low in self-esteem and uses sudden purchases as a reward.

Name: Compensatory impulse buying occurs when the buyer feels down and low in self-esteem and uses sudden purchases as a reward.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Compensatory impulse buying is a psychological phenomenon where individuals make unplanned purchases as a way to compensate for feelings of sadness or low self-esteem, using the act of buying as a form of self-reward or to uplift their mood.

Compensatory Impulse Buying Occurs When the Buyer Feels Down and Low