In contrast to the peripheral route,the central route to persuasion bases its appeal on what?

Question

​In contrast to the peripheral route,the central route to persuasion bases its appeal on what?

Quizplus · Accepted Answer

The central route to persuasion is based on facts and logic, and appeals to people's ability and motivation to process information deeply and carefully. It is characterized by thoughtful consideration and evaluation of arguments and evidence, rather than superficial or peripheral cues. This route is more effective when the audience is motivated and has the cognitive ability to engage with the message, and when the arguments are strong and credible.

​In Contrast to the Peripheral Route,the Central Route to Persuasion

In Contrast to the Peripheral Route,the Central Route to Persuasion