Question 1

JCPenney carries Lee and Wrangler jeans made by VF Corporation. When the number of Wrangler jeans in a particular size, style, and color gets below a predetermined amount, the electronic data interchange (EDI) used by the retailer and the manufacturer automatically places a reorder. EDI is used to do all of the following EXCEPT:

Accepted Answer

EDI (Electronic Data Interchange) is designed to streamline and standardize transactions, minimize order-processing expenses, reduce clerical errors, and save time by automating the ordering process. However, it does not directly impact personnel turnover, as turnover is influenced by a variety of factors including job satisfaction, management, and workplace environment, which are not directly addressed by EDI systems.

Question 2

_____ is a form of networking that involves the creation of a corporate website for posting information ranging from product descriptions to operating instructions.

Accepted Answer

Electronic information transfer involves the use of electronic means, such as a corporate website, to disseminate information, including product descriptions and operating instructions. This method allows for efficient and widespread distribution of information to relevant parties.

Question 3

Which of the following statements about an electronic information (e-information) website is True?

Accepted Answer

An e-information website is indeed a common tool for business-to-business (B2B) marketers. It allows companies to provide detailed product information, technical support, and other resources to potential business clients, making it a vital part of B2B marketing strategies.

Question 4

When Therese went to the Starbucks website, she found the addresses of Starbucks located around the world, the company's plans for expansion, a history of the company, and links to the Starbucks catalog. The information was provided in a(n) _____ website.

Accepted Answer

The website Therese visited is an example of an e-information website because it provides information about the company, including its locations, expansion plans, history, and catalog, which is typical of websites designed to inform the public about a business.

Question 5

The _____ website for M&M candies was the place where consumers were asked to vote for the next new M&M color. After he or she voted, a visitor to the site could learn about the history of M&Ms and link to the Mars Candy sites.

Accepted Answer

The e-information website is a public-facing site where consumers can access information and participate in activities like voting for a new M&M color. It provides general information and links to related sites, unlike an intranet or extranet which are private networks.

Question 6

What type of website would a student need to visit if she wanted to know the history of the Coca-Cola Company and its product history?

Accepted Answer

An e-information website is designed to provide detailed information on specific topics, including historical data about companies like the Coca-Cola Company and its products. This type of website is publicly accessible and often contains comprehensive details about company backgrounds, product evolution, and other related information.

Question 7

For business-to-business marketers, an e-information website:

Accepted Answer

An e-information website reduces the need for paper-based communication by providing information online, which can be accessed digitally, thus reducing the reliance on physical documents.

Question 8

If Roze were to access the information available on the Seeds of Change (a producer of organic food) website, she could expect to find all of the following EXCEPT:

Accepted Answer

The Seeds of Change website is likely to provide product descriptions, e-mail links, information on special sales promotions, and possibly financial performance and investing information. However, details of ongoing marketing research projects are typically confidential and not shared publicly on a company's website.

Question 9

The postings on an e-formation website typically include:

Accepted Answer

E-formation websites are designed to provide comprehensive information about an organization, including background details, current operations, contact information, and features that attract and engage visitors.

Question 10

The postings on an e-formation website typically include all of the following EXCEPT:

Accepted Answer

Transaction sites are not typically a feature included in the postings on an e-formation website. E-formation websites are primarily informational and educational, focusing on content delivery, communication, and engagement rather than facilitating transactions.

Question 11

Which of the sections in an e-information website is potentially most important in terms of creating opportunities for interaction between the organization maintaining the site and the potential customer?

Accepted Answer

The contact point section is crucial for creating opportunities for interaction between the organization and potential customers, as it provides direct means for communication, inquiries, and feedback.

Question 12

What is the major distinguishing feature for Internet communications in comparison to traditional media advertising?

Accepted Answer

The major distinguishing feature of Internet communications compared to traditional media advertising is the opportunity for interaction. Unlike traditional media, which is mostly one-way, the Internet allows for two-way communication between businesses and consumers, enabling immediate feedback, personalized experiences, and engagement.

Question 13

On the Mars Candy website, there is a connection to a site maintained by FLW Outdoors. Visitors who want to learn the locations of upcoming fishing tournaments can click on the FLW Outdoors logo and find themselves at the FLW Outdoors website. The _____ is on the Mars site because Mars is a sponsor of many of the tournaments.

Accepted Answer

The correct answer is C) link, because a link (often represented as a clickable text or logo on a website) directly connects users from one webpage to another, in this case from the Mars Candy website to the FLW Outdoors website to provide information about fishing tournaments that Mars sponsors.

Question 14

When Huston visited the SoBe beverages website, he was able to get the upcoming schedule for the next X Games by clicking on the X Games logo. SoBe sponsors a team that participates in the extreme sports that make up the X Games. Huston used a(n) _____ to get to the X Games website.

Accepted Answer

Huston used a link to navigate from the SoBe beverages website to the X Games website by clicking on the X Games logo. A link (hyperlink) is a reference to data that the user can follow by clicking or tapping.

Question 15

Seeds of Change is a company that produces organic food. At its website, the company asks for customer input as to what new products people would like to see, how they like existing products, and whether consumers believe they are healthier for eating organic food. This is a description of the website's:

Accepted Answer

The website serves as a contact point where the company interacts with customers, gathering feedback on products and preferences.

Question 16

At the SoBe beverages website, Marlon can register to be kept posted on the actions of SoBe's extreme sports team that it sponsors and register to win various prizes with the SoBe logo. This is a description of SoBe's:

Accepted Answer

The description of SoBe's website activities, such as keeping users posted on extreme sports actions and offering registrations to win prizes, aligns with an action and entertainment feature. This is because it engages users through entertainment (sports actions) and interactive actions (prize registrations).

Question 17

The benefits marketers are seeking through a website depend on:

Accepted Answer

The nature of the organization influences the goals and benefits marketers seek from a website, as different organizations have varying objectives and target audiences.

Question 18

The primary benefit of an e-information website to business-to-business marketers is:

Accepted Answer

Greater efficiency in dealing with suppliers and customers is a primary benefit of an e-information website for business-to-business marketers, as it streamlines processes, reduces costs, and improves communication.

Question 19

The primary benefit of an e-information website aimed at final consumers is to:

Accepted Answer

An e-information website aimed at final consumers primarily helps in building goodwill and strengthening relationships by providing valuable information, engaging content, and interactive features that enhance the consumer experience and foster a positive connection with the brand.

Question 20

The Internet advertising of a consumer product is most closely related to which of the following types of advertising?

Accepted Answer

Internet advertising of a consumer product is primarily aimed at building and enhancing the brand's image and awareness among consumers, making it most closely related to brand-building advertising.

Quiz 22: Marketing and the Information Economy