The implementation stage in the marketing management process is LEAST likely to include:
A) coordinating marketing activities.
B) developing strategic marketing plans.
C) staffing the marketing organization.
D) organizing for the marketing effort.
E) directing the operational efforts of marketing personnel.

Question

Quizplus · Accepted Answer

Developing strategic marketing plans is typically part of the planning stage, not the implementation stage, of the marketing management process. The implementation stage focuses on executing the plans that have been developed.

The Implementation Stage in the Marketing Management Process Is LEAST