The distribution goal for the retailer Zara is to "have the world's most responsive supply chain." Its team of logistics specialists is constantly tweaking everything from the sequence and size of store deliveries to truck routes and rail configurations during the _____ stage in its marketing management process.
A) evaluation
B) sales management
C) planning
D) implementation
E) forecasting

Question

Quizplus · Accepted Answer

The implementation stage in the marketing management process involves putting the planned strategies into action, which includes logistics and distribution adjustments to improve efficiency and responsiveness, as described for Zara.

The Distribution Goal for the Retailer Zara Is to "Have