Question 1

Two tools are available for marketers to evaluate how well a strategic plan has been implemented. They are market cost analysis and:

Accepted Answer

Sales volume analysis helps marketers assess the effectiveness of a strategic plan by examining sales data to determine if objectives are being met.

Question 2

Two tools are available for marketers to evaluate how well a strategic plan has been implemented. They are sales volume analysis and:

Accepted Answer

Market cost analysis helps marketers evaluate the costs associated with marketing activities, allowing them to assess the effectiveness of a strategic plan alongside sales volume analysis.

Question 3

A(n) _____ is one way to evaluate the performance results of an organization's total marketing program.

Accepted Answer

Sales volume analysis is a method used to evaluate the performance results of an organization's total marketing program by examining the sales data to assess the effectiveness of marketing strategies.

Question 4

A sales volume analysis:

Accepted Answer

A sales volume analysis is a detailed study of the net sales section of a company's profit and loss statement, focusing on the quantity of products sold and the revenue generated.

Question 5

A(n) _____ is a detailed study of the net sales section of a company's profit and loss statement.

Accepted Answer

A sales volume analysis is a detailed study of the net sales section of a company's profit and loss statement, focusing on the volume of sales.

Question 6

A sales volume analysis:

Accepted Answer

A sales volume analysis typically involves comparing a company's sales over time, against its competitors, or as a share of the market, rather than being unrelated to industry sales volume, solely considering qualitative input, or comparing sales to a country's GNP. The 80-20 principle (Pareto principle) might be observed in the process, but it's not the primary purpose of a sales volume analysis.

Question 7

A(n) _____ analysis compares a company's sales with the sales within its industry.

Accepted Answer

A market-share analysis compares a company's sales with the sales within its industry to determine the company's share of the market.

Question 8

Shiseido is a Japanese manufacturer of cosmetics and toiletries. Through a(n) _____ Shiseido should realize its share of the market for its prestige brand of toiletries in Japan had shrunk.

Accepted Answer

A market-share analysis helps a company understand its position relative to competitors in terms of the percentage of the market it controls. In this case, it would reveal Shiseido's shrinking share of the market for its prestige brand of toiletries in Japan.

Question 9

Callaway Golf is one of the leading producers of golf equipment in the United States. Through a(n) _____ Callaway should have realized that its share of the market for its Big Bertha brand of golf clubs.

Accepted Answer

A market-share analysis would provide Callaway Golf with the information regarding its share of the market for its Big Bertha brand of golf clubs, by comparing its sales to the total market sales.

Question 10

If the health care division at 3M wanted to compare how its new bandage strips were doing in relation to its competition, it would need to conduct a(n):

Accepted Answer

A market-share analysis would allow 3M to compare its new bandage strips' performance against competitors by evaluating its share of the market relative to others.

Question 11

If the Pernod Ricard, the French distiller, wanted to see how its Chivas Rigal whiskey was doing in relation to its competition, it could conduce a(n):

Accepted Answer

A market-share analysis would provide Pernod Ricard with information on how Chivas Regal whiskey is performing in comparison to its competitors by showing its proportion of total market sales.

Question 12

What kind of evaluative process could be used if a manufacturer of fire extinguishers wanted to see how it was doing in comparison with its competitors?

Accepted Answer

Market-share analysis is used to evaluate how a company is performing in comparison to its competitors by examining the proportion of total sales in the market that the company holds.

Question 13

Which of the following is the greatest obstacle to the performance of a market-share analysis?

Accepted Answer

The greatest obstacle to the performance of a market-share analysis is the availability of industry sales information. This is because accurate and comprehensive data on total market sales are essential for calculating a company's market share, and such data can be difficult to obtain, especially in certain industries or regions.

Question 14

In the United States, there are five major manufacturers of school bus bodies. Blue Bird Body Corporation has a 45 percent share of the market. Because school system records are open to the public, Blue Bird would be able to gather the industry sales information needed to see how it stacks up against its competition and be able to perform a(n):

Accepted Answer

A market-share analysis allows a company to assess its share of the market in comparison to its competitors. Since Blue Bird Body Corporation is looking to gather industry sales information to see how it compares to its competition, this is a clear example of conducting a market-share analysis.

Question 15

A market-share analysis requires detailed information about the industry. Which of the following are the most plausible sources for this type of information?

Accepted Answer

Government agencies and trade associations often collect and publish detailed industry data, making them reliable sources for market-share analysis.

Question 16

A _____ is one effective way to evaluate the performance results of a total marketing program.

Accepted Answer

Marketing cost analysis is used to evaluate the performance results of a total marketing program by analyzing the costs associated with different marketing activities and their outcomes.

Question 17

A marketing cost analysis:

Accepted Answer

A marketing cost analysis primarily focuses on examining the operating expenses related to marketing activities within a company's profit and loss statement. This analysis helps in understanding how marketing expenditures impact the overall financial performance.

Question 18

Campbell Soup Company mounted a very aggressive advertising campaign aimed at children during the fourth quarter of 2004.. If Campbell wanted to conduct a(n) _____, it could compare the promotional expenses incurred by the Campbell brand of soup against what was actually budgeted for the brand.

Accepted Answer

A marketing cost analysis involves comparing actual expenses, such as promotional costs, against budgeted amounts to evaluate the efficiency and effectiveness of marketing expenditures.

Question 19

An organization that was comparing the commissions paid to its sales force in its four sales regions could be gathering information for a(n):

Accepted Answer

The answer of An organization that was comparing the commissions...

Question 20

The simplest and least expensive approach to marketing cost analysis results from the analysis of:

Accepted Answer

The answer of The simplest and least expensive approach to...

Quiz 21: Marketing Implementation and Evaluation

Two tools are available for marketers to evaluate how well a strategic plan has been implemented. They are market cost analysis and:

Two tools are available for marketers to evaluate how well a strategic plan has been implemented. They are sales volume analysis and:

A(n) _____ is one way to evaluate the performance results of an organization's total marketing program.

A sales volume analysis:

A(n) _____ is a detailed study of the net sales section of a company's profit and loss statement.

A sales volume analysis:

A(n) _____ analysis compares a company's sales with the sales within its industry.

Shiseido is a Japanese manufacturer of cosmetics and toiletries. Through a(n) _____ Shiseido should realize its share of the market for its prestige brand of toiletries in Japan had shrunk.

Callaway Golf is one of the leading producers of golf equipment in the United States. Through a(n) _____ Callaway should have realized that its share of the market for its Big Bertha brand of golf clubs.

If the health care division at 3M wanted to compare how its new bandage strips were doing in relation to its competition, it would need to conduct a(n) :

If the Pernod Ricard, the French distiller, wanted to see how its Chivas Rigal whiskey was doing in relation to its competition, it could conduce a(n) :

What kind of evaluative process could be used if a manufacturer of fire extinguishers wanted to see how it was doing in comparison with its competitors?

Which of the following is the greatest obstacle to the performance of a market-share analysis?

A market-share analysis requires detailed information about the industry. Which of the following are the most plausible sources for this type of information?

A _____ is one effective way to evaluate the performance results of a total marketing program.

A marketing cost analysis:

Campbell Soup Company mounted a very aggressive advertising campaign aimed at children during the fourth quarter of 2004.. If Campbell wanted to conduct a(n) _____, it could compare the promotional expenses incurred by the Campbell brand of soup against what was actually budgeted for the brand.

An organization that was comparing the commissions paid to its sales force in its four sales regions could be gathering information for a(n) :

The simplest and least expensive approach to marketing cost analysis results from the analysis of: