Intensity of distribution refers to:
A) which element of the marketing mix is emphasized.
B) the number of middlemen used at the wholesale and retail levels in a particular territory.
C) whether a direct or indirect channel is used.
D) which forms of transportation will be used to distribute the product.
E) the amount of money spent on promotion.

Question

Quizplus · Accepted Answer

Intensity of distribution refers to the number of intermediaries or middlemen (such as wholesalers and retailers) used by a company to distribute its products in a specific market or territory. This can range from intensive distribution (using as many outlets as possible) to exclusive distribution (using only a few select outlets).

Intensity of Distribution Refers To