Cummins Engine Company uses _____ distribution in business-to-business markets. Its sales force is knowledgeable about maintenance costs and other technical information. They sell the Cummins engine straight to Navistar, Chrysler, Volvo-GM, and Kenworth.
A) selective
B) indirect
C) horizontal
D) direct
E) administered

Question

Quizplus · Accepted Answer

Cummins Engine Company sells its engines directly to manufacturers like Navistar, Chrysler, Volvo-GM, and Kenworth, without involving intermediaries, which is a characteristic of direct distribution.

Cummins Engine Company Uses _____ Distribution in Business-To-Business Markets