Which of the following channels for consumer goods is used when Mars candies' sells M&M candies at its Web site, www.colorworks.com?
A) from producer to consumer
B) from producer to retailer to consumer
C) from producer to agent to retailer to consumer
D) from producer to wholesaler to retailer to consumer
E) from producer to agent to wholesaler to retailer to consumer

Question

Quizplus · Accepted Answer

When Mars sells M&M candies directly to consumers through its website, it is utilizing a direct marketing channel from producer to consumer, eliminating intermediaries like wholesalers, agents, and retailers.

Which of the Following Channels for Consumer Goods Is Used