Deborah sells several different varieties of candy at a local flea market. She buys the candy from a wholesaler who specializes in selling to convenience stores. Deborah gets low prices if she is willing to buy open bags, candy that is slightly past its "best-if-used-by-date," and candy that is not selling well to convenience store owners. The wholesaler buys from a number of different manufacturers to get the assortment desired by its buyers. This is an example of _____ distribution.
A) flexible
B) inflexible
C) selective
D) direct
E) indirect

Question

Quizplus · Accepted Answer

This is an example of indirect distribution because the candy passes through intermediaries (the wholesaler) before reaching the final seller (Deborah), who then sells it to the end consumers at the flea market. Direct distribution would involve the manufacturers selling directly to Deborah without the involvement of a wholesaler.

Deborah Sells Several Different Varieties of Candy at a Local