A manufacturer of dinosaur models is using _____ when it sells its products through middlemen as well as through its own retail outlets.
A) a direct channel of distribution
B) exclusive distribution
C) intensive distribution
D) coordinated distribution
E) multiple distribution channels

Question

Quizplus · Accepted Answer

When a manufacturer sells products both through middlemen (such as retailers or wholesalers) and through its own retail outlets, it is using multiple distribution channels. This approach allows the manufacturer to reach a wider market by utilizing different avenues for sales.

A Manufacturer of Dinosaur Models Is Using _____ When It