A manufacturer is likely to use multiple channels of distribution if:
A) all of the products it produces are similar.
B) cash discounts are available.
C) the product can be sold to both consumer and business markets.
D) vertical integration exists.
E) it has adopted a production-oriented pricing objective.

Question

Quizplus · Accepted Answer

The use of multiple channels of distribution is often advantageous when a product can be sold to both consumer and business markets, as different channels can effectively target each segment.

A Manufacturer Is Likely to Use Multiple Channels of Distribution