In a(n) _____, a firm at one level of a channel owns the firms at the next level or owns the entire channel.
A) contractual VMS
B) administered VMS
C) voluntary chain
D) corporate VMS
E) franchise system

Question

Quizplus · Accepted Answer

In a corporate vertical marketing system (VMS), a single firm owns multiple levels of the distribution channel, such as both the manufacturing and retailing stages. This ownership allows for greater control over the entire distribution process.

In A(n) _____, a Firm at One Level of a Channel