Many marketing executives prefer nonprice competition rather than price competition because:
A) a seller has more potential selling features with which to hold customer loyalty.
B) a seller can move up or down on the same demand curve rather than worrying about a shift in demand.
C) price wars are more prevalent in nonprice competition.
D) price competition is usually illegal.
E) there is more price flexibility in nonprice competition.

Question

Quizplus · Accepted Answer

Nonprice competition focuses on factors other than price, such as product quality, service, and brand loyalty, allowing companies to differentiate themselves and build customer loyalty without engaging in price wars.

Many Marketing Executives Prefer Nonprice Competition Rather Than Price Competition